As we all know, search engines help you find whatever it is you are looking for online. But as a business owner or website owner, how do we know that our search engine optimisation is being done correctly?

When a person searches for your product or service, your landing page or website link should be amongst the first few – on the first page of the search results. If they are anywhere other than the first page, chances are nobody will view it.

The practice of making sure your website ranks high on the search engine results page, also known as SERP, is what search engine optimisation means.

Although google is not the only search engine, it is the highest used search engine. 92% of searches occur on google. So while optimising your website, it is only sensible to take the google algorithm into account.Google search results work highly on keywords and relevance.

For example – if you are searching for an antique store, google will quickly check in all its data, which website has the relevant keywords words such as ‘antique store’ in their page title as well as in the overall content on that page. The link or site using the right keywords will appear at the top of the search results.

The sole role of SEO or search engine optimisation is to increase your ranking on the google results page. There are many practices to be able to gauge which keywords work well and which do not. Optimise your search engine and see your website get more traffic than ever.