Let us first go headlong into understanding what On-page SEO is. On-page SEO involves optimising web pages for specific keywords to improve search visibility and traffic. In the process, page-specific elements such as title tags, headings, content, and internal links get aligned with keywords.

It is the practice of optimising web page content for search engines and its users. Off-page SEO differs from it in the sense that it optimises your website for signals that are off of your website.

Does on page SEO matter now? Yes, it absolutely does. Google itself says that ‘the most basic signal that information is relevant is when a web page has the same keywords as your search query’. If these keywords appear on the page or if they appear in the headings or body of the text, the information is more likely to be relevant.

Although keyword optimisation has been there since the very beginning, the regular algorithms that Google rolls out has resulted in the process becoming much smarter and the search engine is now looking at several other factors as well as keywords. But that does not mean that it does not look for specific keywords on your website. The importance of keywords has never diminished. 

Apart from keywords, there are several other elements that go into on-page SEO.·  
User Experience·  
Bounce Rate·  
Search Intent·  
Loading Time·  
Click through Rate

There is no hard and fast rule of flow of elements of on-page optimisation. It is more about the combination of factors that work in your favour. There is technical optimisation which includes different components such as server speed, as speeding up server response times is important. An efficient source code improves website performance. A unique IP address for each website signals to search engines that your website is unique. Content is an important on-page SEO element. It does not only refer to the elements that are visible but also takes into consideration other factors such as alt-tags, graphics or meta information.

These are just a few of the factors that come into play. Effective on-page SEO requires working on a combination of different factors. Regular analysis and monitoring of these factors go a long way in helping you with strategies that work.

If you are looking for search engine optimisation in Bournemouth, SEO Poole is your one stop solution. Get in touch with us for more details on how we can help you get your website noticed.